Fathom
When taking Social Media Marketing at the University of Oklahoma our client was Fathom. At the end of the semester eight different groups presented their ideas for the Impact Travel Cruise Line to the CEO. Shortly after we won the new business for Lindsey+Asp, our student run full service Advertising and Public Relations Agency. I was fortunate enough to be one of the two Art Directors put on the team, we have been in charge of creating all the social content on Twitter, Facebook and Instagram for Fathom.
How many students can say that they have a global client? It's the coolest! I am very thankful for the University of Oklahoma and for Lindsey+Asp. We worked incredibly close with the digital team and copywriters to assist in coming up with new innovative ways to give Fathom a voice that they could be proud of. Impact Travel is something that is very different and a new way people could spend their vacation, trying to showcase the benefits that come along with that has been a great adventure.
Below are a few examples of social content that have gone out since 1/2/16. To see more you can visit any of Fathom's accounts.
PHOTOGRAPHY
For certain copy I would try and utilize my own photography for the post. These are three that have been used across all of Fathom's social accounts.
