ROXY'S ICE CREAM: KID SUMMERS
Roxy's Ice Cream is a well known ice-cream truck in the Oklahoma City area. It sticks out due to its truck which is designed to look just like an ice cream cone. For my Copy & Layout class we got assigned a project to make a short film/ commercial with a client of our choice. I chose Roxy's Ice Cream because I personally love it and I wanted to incorporate children in it because truly no summer is complete without Roxy's Ice Cream.
Target Market: Parents who know that being a kid only last so long and to enjoy their time as a family snacking on some delicious ice cream
LOGO
BEFORE
AFTER
VIDEO
Here is the final product of what I made for the assignment. I took this class over 4 weeks during the summer and we had about three days to create this entire project from idea to final film.
Awards
AAF Oklahoma Addy Awards
GOLD - Cinematography
BRONZE - Single Spot Television
GOLD - Best of University